Social media has become increasingly important tool plastic surgeons and other medical professionals are using to engage potential patients and develop continuing relationships with existing ones. The days of trusting mass mailings or the Yellow Pages to bring in new clients are fast fading away as people are turning to the immediacy of social networks and Google searches to find the answers they need. Facebook is no longer just a place for bored college students to try and improve their social life. It has become a legitimate and almost necessary tool connecting people with those around them.
A medical practice, in particular a plastic surgeon’s practice, is ultimately about people. Because of its immediacy and visual nature Facebook is the perfect medium to use to expand the scope of your exposure and to engage the public more directly. But even as professionals are beginning to realize their need for a viable Facebook presence they are also asking how a business can best present itself in a medium that, until recently, has catered mainly to individuals. A Facebook Fan or Business Page is the answer. Hopefully you have already settled the question of whether you need a Facebook Business Page and are now ready to make one work for your practice.
Future articles that offer real-life solutions to creating and growing a successful Facebook Page for your practice will include:
- A Social Media Expert: A Person Every Plastic Surgeon Needs
- How Plastic Surgeons are Making Facebook Work
- 8 Facebook Essentials Every Plastic Surgeon Needs to Remember
- Five Proven Ways to Promote Your Plastic Surgeon’s Facebook Page
- The Nuts and Bolts of Advertising Your Facebook Page
By following the steps in these articles and applying them to your unique practice, your Facebook Business Page can become a powerful new gateway for people to find their way to you.
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