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Social Commerce Psychology of Plastic Surgery Clients

We stumbled upon this infographic by TabJuice about the psychology of social commerce. Psychologists have defined six universal heuristics or learning methods that have been seen in shoppers and are now being seen in social commerce. Each of these heuristics had applications for social commerce and specifically for plastic surgery marketing.

  • When uncertain, look at what others are doing Tweet This
  • We look at what others do to resolve personal insecurity in making a decision Tweet This
  • 81% of consumers receive advice through Social Media relating to purchases Tweet This
  • 77% of online shoppers use reviews to make a purchase decision Tweet This
  • We instinctively assign greater value to resources as they become less available Tweet This
  • 77% of people like getting exclusive offers they can redeem on Facebook Tweet This
  • People emulate & agree with others we like, admire, find attractive to build bonds Tweet This
  • Nearly 50% of shoppers have made a purchase based on a recommendation from Social Media Tweet This
  • When faced with uncertainty, we prefer options consistent with our past behavior Tweet This
  • Purchases made from brands you trust reinforce future buying patterns Tweet This
  • 62% of online shoppers are brand loyal Tweet This
  • We have an innate desire to repay favors to maintain social fairness Tweet This
  • Social commerce helps shoppers make smart purchases Tweet This
  • Social commerce helps retailers listen and improve the customer experience Tweet This
  • Social Proof – the more patients you have tweeting and “liking” your clinic and the more client testimonials you share, on your web site or via Social Media, the more you make plastic surgery a norm.
  • Authority – 77% of shoppers use online reviews. That means doctor reviews! Know what is being said about you online. You can sign up for our free online review tool to get proactive about your online reputation.
  • Scarcity – Run deals that are limited. Make them exclusive to your Facebook followers or use Groupon.
  • Like & Reciprocity – give incentives for your current clients to recommend you to their friends via Social Media
  • Consistency – Today’s client is tomorrows client. Smaller procedures that let a client get to know you are worth the investment in the long run.

Social Commerce Psychology of Shoppers

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