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Medical Marketing Monday :: The Twitter Toolbox

“Medical Marketing Monday :: The Twitter Toolbox”, Presented by Stuart Wainstock,

Hey Everybody,

Welcome to another Marketing Monday with MDWebPro.  My name is Stuart and today we’re talking Twitter.  We setup a nice Twitter ToolBox for you and let’s get started.  First in our toolbox is Twitter, The Social Media Platform, 140 characters, that cute little bird, but there’s a lot more to that.  It’s really an incredibly robust network of people around the world who are engaging with anyone.  One of the great things about Twitter is that it has opened up a two-way street, so physicians connect with patients, physicians can connect with other physicians, healthcare marketers can discuss what tools could be used to better serve the community.

So in Twitter, you have 140 characters to send out a Tweet and a Tweet is an idea.  You’re able to get in there and share an article and you can share a link to it.  If you create a new eBook you’re able to send out a shout announcing you have a new eBook that you might be interested in.  Also in Twitter, you’re able to get in there and set up a list because sometimes as you following grows there could be a ton of static in there and it can be really tricky to sift through it all.  So with a list, you’re really able to get in there and really create a streamlined, thoughtful, process, to be able to sit down and engage with people who you really think are people you want to engage with, build and nurture a community. So Twitter alone as a stand-alone is really impressive.

After Twitter, we have Buffer or the Buffer App which is really another way of using Twitter, but it’s a scheduling process.  So through Buffer which is really a useful website, let’s say you have 20 interesting topics and links that you want to share, but you don’t want to send them out all at once.  So through Buffer you’re able to get into the application and set up a schedule so that your Tweets will come out without flooding some other person’s stream.  It’s a great way of streamlining your ideas, getting out really important links and articles and ways to engage, without doing a massive dump on another person’s Twitter stream.  So Buffer is really a great idea for that.  Buffer is also great if you do a weekly newsletter via any of the available website options, Buffer can do all of the heavy lifting to help get that newsletter out there.

Another great tool is CommunIT, which is another community engagement tool which really helps to sift through and nurture your community as you build it.  It gives you some great community insights, you’re able to sit down and see who’s engaged with you on Twitter over the course of seven days, over the course of fourteen days, all the way up to an entire months span and so on.  You’re able to get in there and see who’s been really influential, who’s been engaging with you, who might be somebody you may want to write a new eBook with, or your clinics specialty.  CommunIT is a great way to find other like-minded individuals.  CommunIT also has some great analytics as to what Tweets are coming to you, what people are sharing your ideas and what people favorite your ideas.  CommunIT is great for gaining insights into the Tweets that come to you.

There are a lot of people interested in and busy with TweetChat.  TweetChat’s are really great within the healthcare community and they’re really useful.  For those who don’t know a TweetChat is a collection of Twitter users who get together on let’s say Sunday night at 8:00 for the Healthcare Social Media Chat #HCSM.  People get together from all over the world and sit down and follow a specific hashtag and share ideas.  So TweetChat is a wonderful platform on Twitter that you’re able to sit down and your Twitter stream for the hashtag that you’re following will come to you like a chat session.  Sometimes when you’re following a TweetChat through HootSuite might be really overwhelming if there’re 20 participants and they’re all sharing ideas on the fly.  So TweetChat helps to streamline your chat experience.  Some great features within TweetChat are the ability to pause a chat so that if you wanted to go back and review something previously said you’d be able to reread it and then you can have a thoughtful response, rather than having to sift through the stack.  So if you really want to sit down and engage TweetChat is the way to go.

Another really great tool that uses Twitter is Topsy.  Topsy is a social media search engine.  Topsy is similar to Google or Bing, you’re able to go into Topsy and type in an idea, hashtag, or a phrase.  And Topsy will return to you some of the top tweets from that search result.  So if you had gone in and typed in hashtag #HCSM, then Topsy will return results about healthcare social media.  So you’re able to get in there and see what the community is talking about to really help and enrich your Twitter experience and in turn you’re able to share what you learned with your Twitter followers.  What is also nice about Topsy, is under each Tweet that under each Tweet that they got, you’re able to go through them and see how many people have engaged with them.  For example, let’s say that MDWebPro sent out a Tweet about its latest healthcare eBook, you’d be able to go in there to see how many people engaged in, re-Tweeted it, shared it, or they responded to MDWebPro about this new eBook.  So you’re able to see what’s popular and what’s fallen to the bottom.  So Topsy is really a great tool.

Another great tool is HootSuite.  HootSuite is a great way to streamline Twitter.  You can set up multiple lists, organize your lists, and your search results.  It is one large platform where you can really get in there and see what’s going on.  So if you want to take your Twitter experience to the next level, something like HootSuite will do that for you.  One of the really great things about HootSuite is that you’re able to work in a large collaborative team.  So let’s say your clinic has a large office staff and it also has a large group of physicians working there.  If everybody is regularly involved in Twitter, then it’s kind of hard to see what’s going on, who’s responded to whom, a lot of things begin to overlap.  So through HootSuite you’re able to setup your team.  So for MDWebPro, we’re able to setup our team and we know what other people within our team our doing.  So if Marc went in and responded to a direct message, then there’s a label on there so that we know he’s already responded.  Or if a Tweet has come through and no one has responded then we know that there is no label on their and we need to respond to help grow and build our Twitter family.

In review, we have six great tools to get you up and running on Twitter.  Twitter itself, the basic platform, get in there and dig around, set up some lists of people who you might feel are the leaders in the community and follow along and see what they do on there.  It’s a really great way to organize Twitter and sift through the static.  Buffer is a great way to share and get some analytics on what your Tweets are doing.  Buffer is a really robust and free platform and it’s easy to get in there, sign up and quick turnaround time.  CommunIT is another great community and they have both a free and paid platform depending on how you’re going to use it.  If you’re heavily involved in different Tweet sessions, checkout TweetChat to help focus and streamline your Twitter chat experience.  Topsy is a great way for finding social media related information, things that have been shared on the social web, like on Twitter and Google+.  HootSuite is really a great to send out your Tweets, to really build a team platform, to get in there and organize.

Well, Thank You for coming to Medical Marketing Monday, I’m Stuart and this is your Twitter ToolBox!



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Stuart Wainstock is a former educator who has taught overseas and in the United States. Stuart began blogging while living overseas as a means to communicate with family and friends back home. He is a contributing author to the MDWebPro blog. Stuart is an avid follower of technology, and their constantly changing trends. He also enjoys discovering new and excited music, as well as photography. You can follow Stuart on Twitter @stuartwainstock,@MDWebPro and Google+

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