Inbound Marketing
Medical Content Marketing: Where Professional Meets Personal
Content is the focal point of all inbound or online marketing, that much is a given. Within the broad category of content marketing are many subdivisions or niches. This is especially true when it comes to content for a … Continue reading
Mobile Friendly Websites for Physicians and Clinics
Seizing Hold of the Opportunity…Going Mobile in 2015! Whether you are a Physician or Dentist, Chiropractor or other healthcare provider, NOW is the time to be sure your website is mobile friendly. There are three reasons here, but the … Continue reading
Dental Internet Marketing Strategies
Sometimes you find a picture that is, as they say, worth a thousand words. As I was doing some research for those who we wish to serve in the Dental community and thinking about our other clients, I came across … Continue reading
Do You Know Dr. Google? The 2014 Digital Patient Journey [Infographic]
Do you know what process a patient goes through when they are visiting you in person? What about the digital patient experience they have? As may as 86% of people who go to the doctor will conduct some sort of … Continue reading
The Keys to Long Tail Keywords
This month we have turned to dig up the possibilities and opportunities that lie within long tail keywords. With as much as 70% of searches falling into the long tail keywords category, it seems quite obvious that having a great … Continue reading
Inbound Marketing: Bringing ‘Measurable’ & ‘Marketing’ Together at Last
Do you remember when the words “Marketing” and “Measurable” were rarely found in the same sentence? (Unless “not” also made an appearance in that sentence) If you think of marketing as an immeasurable process that money is thrown at hoping … Continue reading
Why the world is wrong about Google AdWords
It never seems to fail. When I find myself discussing Google AdWords with customers and prospects as a means to drive targeted traffic to their site, I always hear, “I never click on those ads.” Based on these conversations, I’ve … Continue reading
Marc Ohmann, Speaker at 2014 MMGMA Winter Conference
The Minnesota Medical Group Management Association (MMGMA) holds an annual winter conference in order to bring medical professionals together to discuss the current hot topics. This year, the focus of the conference is to define and portray your value as … Continue reading
20 Marketing Stats that will Drive 2014 – Infographic
Looking for some marketing foresight on the upcoming year? You’ve come to the right place. The year that we have recently so warmly welcomed is gearing up to be a year of progressional change within the marketing world. I wouldn’t … Continue reading
10 Mobile Search Statistics: Showing the Past and Predicting the Future
Are you ready for 2014? Is your website ready for 2014? Or maybe a better question would be, is your website mobile friendly? Mobile internet is the future. As we step into 2014, I would bet my profession on the … Continue reading
