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Healthcare Social Media Week in Review: January 28, 2013

Healthcare Social MediaIf you’ve turned on the television, listened to the radio, picked up a newspaper, or been anywhere other than under a rock, you might have heard its flu season!  But, did you know you can track the flu via social media?  Social media is also helping to change how information is being distributed in healthcare.  In this week’s Healthcare Social Media Week in Review we take a look at how Twitter is tracking the flu, a new book that discusses how social media and healthcare are working as one, communication styles, and guidelines for doctors and social media.  Here is this week’s Healthcare Social Media Week in Review!

  • We’re in the middle of it!  From every news outlet to every barbershop, someone is discussing the looming flu season.  The social media platform Twitter, has been abuzz about the flu before it was in the news, and now researchers are using Twitter to track it!  Reuters is reporting that researchers at John Hopkins University have formulated a way to track cases of influenza using Twitter.  U.S. Researchers Tracking Flu Through Twitter
  • As healthcare changes and develops, so does social media.  A new book by titled Social Media for Nurses is helping to change how social media and healthcare work together to transform healthcare.  Take a look at some insights from the book.  Social Media Changing Healthcare Landscape
  • At MDWebPro, we just released our most recent eBook about email marketing in the healthcare community and have started research on a new eBook about online reputations and medical review sites.  While researching the topic I came across an interesting infographic covering online reviews.  It’s worth taking a look at if you’re curious about your online reputation.
  • How do you communicate with your office staff?  How do your patients communicate with you or your nurses?  Jessica Levco writes an interesting piece about the different types of hospital communications.  4 Types of Hospital Communicators – Which Are You?
  • While some of the old healthcare social media pros may already have a set of personal or office guidelines developed for social media use, some recent healthcare social media adopters might still be figuring out a set of guidelines.  If you fall into the second group, this article might help point you in the right directions.  Guidelines for Doctors on Social Media


Do you have any additional thoughts on this week’s Healthcare Social Media Week in Review? Did we miss something? Leave a comment below, send us a message on Twitter @MDWebPro, let us know on Facebook, or on Google +.  We’d love to hear from you!

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About Marc
Marc Ohmann is president of Digital Solutions, Inc in Minneapolis. Digital Solutions is the company behind the MDWebPro blog and tool set. Marc was a computer science and engineering student at the University of Minnesota in 1999 when he started Digital Solutions. Marc, now a husband and father of 3, greatly enjoys the clients and creativity he is involved in each day through Digital Solutions. Follow Marc on Twitter @marcohmann and @MDWebPro and also on Google Plus

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