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Healthcare Social Media Week in Review: February 4, 2013

Healthcare Social MediaWelcome to the newest edition of MDWebPro’s Healthcare Social Media Week in Review.  We have five hand selected articles that have made a splash in healthcare social media over the last week.  From candidate hiring by social media filtering, to patient engagement on social media, we have you covered.  Here is this week’s Healthcare Social Media Week in Review.

  • Healthcare social media is now only being used to engage patients, physicians, and hospitals, but recruiters are using social media to sift through talent.  According to an article from the American Medical News, national recruiters are using social media to help build a nicely painted picture of a hiring candidate.  Social Media Could Boost – or Sink – Job Chances for Doctors
  • The relationship between the physician and patient is a very unique and a complex one.  When a doctor and patient engage via social media there is a laundry list of specifics that cannot be discussed, but on the other hand, there is quite a bit of dialogue that can take place.  The host of Health in 30 Radio Show Barbara Ficarra sits down with Healthcare attorney David Harlow in an interesting interview about legal aspects of physicians engaging in social media.  Doctors and Social Media: What Are the Appropriate Boundaries for the Doctor/Patient Relationship
  •  An interesting post from Nicola Ziady that’s been making its rounds via the #HCSM hashtag helps to define the healthcare consumer.  Ziady relays some great data with interesting visuals that help to tie the information together.  Who is the Healthcare Consumer?
  • There is a lot of talk about physicians, clinics, and hospitals using social media, but a group that isn’t usually the focal point is the patient.  A guest post over on the KevinMD blog by Naheed Dosani, MD and Jeremy Petch, PHD discuss why patients should be using healthcare social media.  3 Reasons Why Patients Should Use Social Media
  • If you’ve been using social media to engage and deliver information in a professional setting, you are ahead of the pack.  But what can you do if your hospital or clinic has blocked access to social platforms?  In an interesting post by Lori Bruss, she lays out a plan to break the shackles of a hospitals grip on social media.  5 Steps to Unblocking Social Media at Your Hospital

Do you have any additional thoughts on this week’s Healthcare Social Media Week in Review? Did we miss something? Leave a comment below, send us a message on Twitter @MDWebPro, let us know on Facebook, or on Google +.  We’d love to hear from you!

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About Marc
Marc Ohmann is president of Digital Solutions, Inc in Minneapolis. Digital Solutions is the company behind the MDWebPro blog and tool set. Marc was a computer science and engineering student at the University of Minnesota in 1999 when he started Digital Solutions. Marc, now a husband and father of 3, greatly enjoys the clients and creativity he is involved in each day through Digital Solutions. Follow Marc on Twitter @marcohmann and @MDWebPro and also on Google Plus

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