Marketing Automation’s premise is simple. The idea is to send messages triggered by a visitor’s actions on your site. Ideally, these messages will be seen by the visitor as relevant rather than spam. In spite of its rapid growth, a 2011 Genius survey reveals a troubling statistic. Over half of respondents using Marketing Automation report they have yet to realize a positive return on investment.
The reason plastic surgeons may not be capitalizing on marketing automation may be a failure to understand the connection between it and healthcare social media. Depending on automated processes without ensuring prospects are plugged into a continuing conversation is the fatal flaw in many approaches.
The following infographic illustrates where marketing automation is failing and succeeding.