Below are some of the most popular articles from our blog on Email Marketing.
During the recent recession a number of plastic surgeons began to realize a significant drop in new clients. Many cosmetic surgeries were put on hold as prospective clients focused on using what disposable income they had on other things. So, plastic surgeons around the country got creative and announced plastic surgery sales. Consider this advertisement from a plastic surgeon in North Carolina.
“Board-Certified Plastic Surgeons Benson E. Timmons IV, M.D, F.A.C.S. and Eric T. Emerson, M.D. announced today that Southeastern Plastic Surgery, which serves patients in greater Charlotte, NC, will be holding its first annual summer sale from Thursday, July 21 to Friday, July 22, 2011 in their Gastonia office from 8 a.m. to 5 p.m. The public is invited to stop by to schedule a free consultation and explore the many options available at Southeastern Plastic Surgery.”
Other medical professionals embraced the idea and announced plastic surgery sales that highlighted specific procedures like body contouring, breast augmentation, liposuction, and skin treatments. Such campaigns are perfect for internet marketing because a sale can highlight specific procedures and are easy to build keyword driven campaigns around. Read More
A well designed email campaign may require a lot less extra work than most plastic surgeons think. For most busy professionals, email marketing is a paradox: they know they need it to produce more clients yet they are too busy with current clients to do a good job with it. This simple and powerful plan will help resolve that apparent contradiction. Read More
Savvy professionals know that email is still one of the most efficient ways to keep their name in front of both potential and current clients. Plastic surgery Email advertising probably has the best Return on Investment of any online advertising strategy you can employ, is somewhat inexpensive, offers extraordinary conversion rates, and produces measurable and real returns comparative to the amount of time and effort required.
Don’t be lulled into assuming there is nothing to running an effective emailing advertising campaign. Successful practices know there is a lot more to effective email advertising that sending out a huge batch of emails. At the same time, it isn’t complicated either. Remembering three simple steps will make your plastic surgery email advertising do everything you expect and more. Read More
The reports of my death are greatly exaggerated.
Though that saying has been attributed to various people, it is most likely the original speaker of those words was Mark Twain. If Twain lived today, he would undoubtedly repeat them about email marketing.
Plastic surgeons are catching on to the power of various types of social media including Facebook landing pages, blogs and Twitter. Unfortunately some have bought into the rumor of emails demise and are missing the greatest single tool in their marketing arsenal for client retention. Marketing to people who have already visited your site is one of the fastest, easiest and least expensive ways to build loyal followers that translate into loyal clients. Read More