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The Internet Marketing Landscape Today
There is a lot going on in the world of Internet marketing today and for good reason! Facebook, a site that didn’t exist 10 years ago is now bigger than the whole Internet was when it first started. Social media sites claim 100s of millions of users and Google sees billions of searches per month. Nearly every demographic is represented online today — from the people next door to people around the world.
What is everyone looking for online?
In a nutshell: statistics show they are looking for information, entertainment, communications and opportunities to buy.
Where does that leave your medical practice?
We know there is commerce opportunity online. We know people go to the web for product information and to make purchase decisions. We see this in our own behaviors as well as on the sites we monitor. Google tells us they push out over 500 updates/changes to their search algorithm each year. That means every day search rankings change. Sites such as MySpace and Yahoo! which drew millions of visitors only years ago are quickly disappearing from relevancy. While sites like Twitter, Facebook, and Youtube grow in users each day. So how can a small business effectively leverage this constantly changing landscape?
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